Carling joins the Premier League's lucrative new sponsorship portfolio
The Premier League has added Carling to its growing sponsorship portfolio in a new deal that will see the alcohol giant return to the forefront of football sponsorship.Following the announcement that...
View ArticlePublicis UK wins marketing and sales account for Sky and Molson Coors’ joint...
Sky and Molson Coors have awarded Publicis UK the account to market and sell their in-venue digital screen advertising network, UpLift Media.UpLift Media owns 2000 high-spec HD screens operating in...
View ArticleTesco, Asda and Sainsbury’s shoppers can top up on Carling through...
Carling has launched its own internet connected ‘Beer Button’ which can be attached to a fridge to allow drinkers to order directly when they are running low on stock, a move it hopes will boost brand...
View ArticleMolson Coors calls Carling creative agency review
Molson Coors is undertaking a review of its creative agency partner for its beer brand Carling, a move it says is "in no way a reflection" of incumbent agency Creature, rather "smart business"...
View ArticleLeo Burnett's Arc Worldwide named lead agency for MillerCoors
Leo Burnett agency Arc Worldwide has been named the lead agency for MillerCoors’ US retail business, The Drum has learned.It is understood that the account has moved to Arc out of Omnicom.According to...
View ArticleMolson Coors CFO resigns over “personal conduct” issues
In an unexpected turn of events, Mauricio Restrepo, chief financial officer at Molson Coors Brewing Co., resigned Thursday “because of matters regarding personal conduct.” Those matters were not...
View ArticleCarling modernises brand identity as it switches up creative agencies
Carling has updated its brand identity to give it a more modern feel as part of an ongoing shakeup at the brand that last week saw parent company Molson Coors appoint Havas to look after its creative...
View ArticlePublicis creates bespoke media agency for Molson Coors US as brewer extends...
Molson Coors has extended its relationship with Publicis after retaining the holding company’s Zenith Media in the UK and appointing it to handle its United States media account.The appointment of...
View ArticleMarketers from Molson Coors and The North Face talk brand purpose and agency...
At C2 Montreal, marketers from companies including Molson Coors and The North Face gathered to discuss what exactly brand purpose means in today’s world. The conversation around brand purpose was...
View ArticleCarling says it hasn't misled consumers as it admits beer alcohol...
Carling has insisted that customers have not been misled, after conceding that the actual level of alcohol in its beer it lower than the amount advertised.Carling advertisers the lager as having 4%...
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